So, what's the score?

Hi- I'm Emily and I create clear, compelling and easy-to-read content for websites. Whether it's optimised landing pages, articles or press releases- if it's content you need, I can help.

 Creating good-quality content for the web requires a little research to understand what it is exactly people are looking for. I supply all keyword research and monthly trends before creating the content, meaning you'll get an insight into your audiences and the kind of questions they're asking before tailoring content to 

After years working agency-side, I've also picked up some additional skills for analytics so if you're concerned about losing traffic or want to know how well your site performs, I can have a snoop around your Google Analytics and Search Console, conduct Screaming Frog crawls, as well as steer you in the right direction of a technical person to help.

Copywriting With SEO

Whilst I have always enjoyed digital marketing, writing remains my first love. I have been very lucky to have worked with some of the best Google partnered digital agencies throughout my career, gaining exposure to some of the brightest sparks in the SEO industry.

Whilst content has always been part of a great SEO strategy, it hasn't always been the focus. My approach is to find out exactly what people are looking for first, create quality content that aims to help them and

Since going out on my own as a freelancer, I have been involved in many SEO-focused projects as well as general account management of Google Analytics, Tag Manager and Search Console and can help identify some of the trickier issues that may have occurred.


Applying research-led practises to create content that will drive results

Conducting research to discover what people are actually looking for


Tweet me @ originalisaac


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